Holden Decor Ltd is a UK based company that designs and markets wallcoverings for both the volume and the ‘high-end’ markets. Its newly formed sister company, The Flock Wallpaper Company produces ‘high-end’ flock wallcovering collections for the International market. Innovative styling has been applied to its debut collection, Flamante, launched at Heimtextil 2008, which is a stunningly luxurious genuine flock compilation that is set to take the market by storm. The Flamante collection is a collection of genuine flock product that has been styled so that use of scale, pattern and contrasting colour/finishes bring the product right up to date, to make it the most exciting product currently on the market. Also launched is a new brand, Eden, featuring both traditional and contemporary floral wallpapers along with a new Holden cushion vinyl collection, K2 affordable designer wallpapers, and Opus heavyweight vinyls.