Wilman Interiors, the Burnley based fabrics, wallcoverings and furniture brand, has appointed marketing and design consultancy ininc as its lead agency. Ininc won the business without a pitch.

Wilman has decided to up its trade and consumer marketing spend as it seeks to re-establish the brand after 18 years trading.

The company has also more recently expanded with the acquisition of interiors brand, Nono earlier this year while also investing in new collections which are helping the company overall to increase its sales to China and Russia.

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Mike Beckett, Wilman’s MD told How-Do that: "the appointment of a new agency will play a key role in helping us to achieve our objectives at both brand and product levels. The additional understanding of the business, the sector and the role of brands and communications is proving invaluable."

Dewsbury-based design consultancy Ininc specialises in working for retailers and home furnishing companies. Its other clients include Dawson Home Group, Newhey Carpets and Sinclaire.